Accurate scan data may just be the single most important element in the industry's quest to implement Efficient Consumer Response. In a wide range of ECR initiatives, from continuous replenishment to pay-for-performance promotions, progress may come only when point-of-sale scan data precisely reflect what consumers are purchasing at the front end. The industry has made major strides in improving the quality of POS scan data in recent years, retailers and other industry observers ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.