PITTSBURGH -- Giant Eagle here launched a World Wide Web site promoting its frequent shopper program and a contest to encourage more visits to the stores as well as the electronic page. Through a special online web promotion, "eagle-eyed" shoppers were alerted to watch the skies for the company's hot air balloon. The consumer who correctly identified its location and whose name was drawn at random was to be featured in the pages of Giant Eagle's Web page (http://www.gianteagle.com/) last ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.