PITTSBURGH -- Giant Eagle is using full-page ads to attract customers to the Medicare prescription discount card counseling sessions it is running this month in all its stores with pharmacies. The run-of-press ads appeared in the Cleveland; Pittsburgh; Youngstown, Ohio; Erie, Pa.; Johnstown, Pa.; Columbus, Ohio; and Akron/Canton, Ohio, marketing areas on two weekends, May 8 to 9 and May 15 to 16, said Brian Frey, Giant Eagle spokesman. The program also is listed on the company's Web site. ...

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