PITTSBURGH -- Giant Eagle here is in the midst of a significant private-label expansion with the addition of three new lines that cater to specialty, natural/organic and value-oriented shoppers. By year-end, the new brands -- Laurenti Mediterranean Specialty Foods, Nature's Basket and Valu Time -- will account for about 300 new products on Giant Eagle store shelves. Additional products will be added in 2005. Both Nature's Basket and Laurenti are exclusive to Giant Eagle. Valu Time is ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.