LANDOVER, Md. -- Giant Food here recently used the Checkout Coupon program from Catalina Marketing to promote both its private-label products and national brands. In a Checkout Coupon event, which ran in mid-August, shoppers who purchased a specified national-brand product received a Checkout Coupon good toward the purchase of a related Giant Super G brand private-label product. The Checkout Coupon program has been very successful for Giant, according to Mark Roeder, public affairs ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.