LANDOVER, Md. -- Giant Food here hoped for a private-label touchdown with a Super Bowl promotion that positioned its new soft-drink line with national-brand snacks and beverages. Consumers received a free soft-drink 12-pack with the purchase of five participating Kraft or Nabisco products, including Wheat Thins, Triscuit, Ritz, Cheese Nips, Maxwell House and Jell-O. Consumers had to present their Giant BonusCard to get the savings, and were limited to one qualifying purchase each day from ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.