FAIRFAX, Va. -- Giant Food is giving its customers a break from the drudgery of shopping for groceries. Using a combination of music, video, lighting, signage, fixtures, displays and product assortments, Giant, Landover, Md., has created a prototype health and beauty care store-within-a-store here that seems designed to make women feel pampered as they peruse its offerings. "We are extremely pleased with customers' reactions, exclamation point," said Barry Scher, Giant spokesman. He said ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.