FAIRFAX, Va. -- Giant Food is giving its customers a break from the drudgery of shopping for groceries. Using a combination of music, video, lighting, signage, fixtures, displays and product assortments, Giant, Landover, Md., has created a prototype health and beauty care store-within-a-store here that seems designed to make women feel pampered as they peruse its offerings. "We are extremely pleased with customers' reactions, exclamation point," said Barry Scher, Giant spokesman. He said ...
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