CARLISLE, Pa. - With a new low-priced private-label line, Giant Food Stores here is making a greater play for the budget shopper.
Guaranteed Value consists of about 70 commonly purchased products in the grocery, home cleaning product, household goods and pet food categories. Giant launched the products recently at its 257 stores, which operate under the Giant Food Stores, Tops Markets and Martin's Food Markets banners.
Guaranteed Value gives the retailer a low-cost private-label tier and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In