CARLISLE, Pa. - With a new low-priced private-label line, Giant Food Stores here is making a greater play for the budget shopper. Guaranteed Value consists of about 70 commonly purchased products in the grocery, home cleaning product, household goods and pet food categories. Giant launched the products recently at its 257 stores, which operate under the Giant Food Stores, Tops Markets and Martin's Food Markets banners. Guaranteed Value gives the retailer a low-cost private-label tier and ...

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