LANDOVER, Md. -- Giant Food's Super G division has been running a series of ads in local papers touting the wedding and prom services offered in the chain's floral departments and gift shops. In an April 2 advertisement in a Philadelphia paper, a half-page vertical ad featured wedding specialty products, which included wedding cakes and several rental items. One store, in McLean, Va., offers total catering of weddings, which includes planning, said one source familiar with the chain's ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.