Here are some of the key results from the SN/Brand Marketing 1994 State of the Union surveys: ome level. Fully two-thirds of brand marketers say they have some current activity, while 51% of supermarket retailers report current involvement. That number can be expected to grow -- another 33% of retailers say they plan alliances in the near future. Positive Thinking. Brand marketers and supermarket retailers are feeling pretty optimistic about their relationships. Among retailers, 58% see ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.