KING OF PRUSSIA, Pa. -- Astute retailers can significantly increase their candy department sales by sampling products, said an official with a leading fudge manufacturer.
Speaking last month at the Philadelphia National Candy, Gift & Gourmet Show here, Marty Jacknis, executive vice president of Calico Cottage Candies, Mineola, N.Y., said retailers are in the "need-satisfaction business." As a result, they should make their stores more appealing to the customer.
"You should make your ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.