PITTSBURGH -- GlaxoSmithKline Consumer Healthcare is leveraging the Internet to build on its offline promotions. The over-the-counter medication division of London-based GlaxoSmithKline has already offered e-promotions -- including online samples and coupons -- for Remifemin, an herbal product which helps treat the symptoms of menopause; AquaFresh dental gum; Nicorette smoking cessation gum; and the NicoDerm CQ nicotine patch. The unit manages about 40 brands. And it plans to run several ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.