Retailers have been especially busy this year setting their oral care shelves with a large number of new toothpaste formulations, which are already well ahead of last year's number of introductions. Manufacturers are trying to boost the flat toothpaste category with products that offer multiple benefits and are sold at a higher price point. Here are just a few of the product launches this year: ign. Additionally, Crest Extra Whitening will be launched in December and will also be a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.