PALM DESERT, Calif. -- Nearly half of today's grocery shoppers, 49%, go into supermarkets seeking health and nutritional information, according to the "Shopping for Health Study 1999," conducted by Prevention Magazine and the Food Marketing Institute, Washington. Preliminary results of the eighth annual study were released here during a roundtable discussion involving retailers and wholesalers. They discussed how the industry's whole-health marketing initiative could be better fostered ...

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