ORLANDO, Fla. -- Citing a lack of engagement on the supply and retail sides of general merchandise in the industry's data synchronization effort, the General Merchandise Distributors Council, Colorado Springs, Colo., dedicated one of its business sessions to the topic at this month's GM Marketing Conference here. Only 33% of the GM suppliers participating in GMDC and 22% of the retailers are active in UCCNet, Lawrenceville, N.J. That is a challenge for part of an industry that has more ...

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