PITTSFORD, N.Y. -- In a first for the supermarket industry, Godiva Chocolatier is testing a full-service Godiva Shop inside a prototype Wegmans Food Market here. The shop runs about 30 linear feet and is located in the rear of the store near the deli. It is placed directly across from the World of Cheese department, far removed from the store's traditional candy aisle. In addition to fancy rosewood fixtures that are used to merchandised Godiva's boxed chocolates and gift items, a bulk ...

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