More and more, retailers are cross merchandising items, such as bananas, in the breakfast aisle in an attempt to raise sales by making consumers consider various breakfast options.
The Carteret, N.J.-based Pathmark Stores started doing this recently, chainwide, while the independent Clement's Market, Portsmouth, R.I., put a banana rack in the middle of the cereal aisle about two months ago, according to the store manager.
"We sell through three cases a day off that rack in the cereal ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In