The antidiarrheal segment is offering supermarkets a highly profitable sales opportunity. Although the category is a small subsegment within the stomach aids category, representing 13% of stomach remedy sales, antidiarrheal products are generating $80 million in sales at food stores annually. Product introductions accompanied by extensive promotional campaigns by manufacturers and the Food and Drug Administration's approval of loperamide hydrochloride for over-the-counter sales have fueled ...

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