Supermarkets stand to gain from a prescription coverage movement that is gathering steam. Many see years passing before the U.S. Congress hammers out a plan for comprehensive Medicare reform, let alone a prescription benefit in Medicare. A more immediate plan, though, has the potential to not only help would-be beneficiaries, but supermarket pharmacies as well. In October, the National Association of Chain Drug Stores, Alexandria, Va., developed SenioRx Gold, a program the Food Marketing ...

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