Success in the booming children's book industry isn't child's play. Retailers and distributors are relying on a variety of strategies to play on consumers in order to help maximize profitability in this high-impulse category. Children's book sales are about 30% ahead of where they were this time last year for the Georgia division of Cub Foods, which has 17 stores with up to 110,000 square feet. Said Ray Wallace, director of nonfood merchandise, "Children's books are a nice, profitable, ...

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