SPRINGDALE, Ark. -- Harps Food Stores promoted video rentals with a program rewarding kids for good grades. The "Kid Vid Cash" promotion was part of a "Kids Week" circular run by Harps in early June. It offered children in kindergarten through sixth grade 25-cent coupons good toward video rentals. "The response rate from the kids is way up there," said Randy Weddington, video specialist at Harps. The promotion has become an annual event for the retailer. "This is one of our community ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.