BURBANK, Calif. -- All the signs point to a great year for video in supermarkets in 1998, said Mitch Koch, senior vice president and general manager at Buena Vista Home Entertainment North America. While supermarkets continue to make big gains in sell-through market share, the rental side of the business remains a key component in many large retailers' marketing strategies, he said in an exclusive interview with SN. Meanwhile, he sees the overall industry overcoming a negative image ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.