BRONX, N.Y. -- Morton Williams Associated Supermarkets here has re-invented the old-fashioned, corner bakery at a store in Manhattan where apple dumplings take the cake and sales are getting sweet. The idea is to stand out in a market where retail competition can be fierce. Other supermarkets in the area tend to focus on price, not dumplings or hand-rolled, butter-bathed Danish dough. At the store on 23rd Street and Second Avenue, the seven-unit independent has added a full-time baker who ...
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