GLOUCESTER, Mass. -- The Gorton's Fisherman has reeled in a big catch. By offering print-at-home coupons on its company Web site, Gorton's hopes to encourage trial of its frozen fish products, which include Skillet Fillets, Tenders and Fish Sticks. The effort is part of a new partnership with CoolSavings, Chicago, an incentive marketing company. Gorton's is licensing CoolSavings' technology that enables it to offer printable coupons on The technology lets Gorton's track how ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.