Standard lightbulbs have become the milk of supermarkets' lighting departments. Standard four-packs are being used as loss leaders by grocery retailers around the country to draw shoppers to their expanded lightbulb aisles, where high-margin halogens, fluorescents and specialty items are now available. "We try to mix it up, but a low-priced four-pack is needed to draw shoppers," said Barbara O'Roake, lightbulb buyer at Hy-Vee, West Des Moines, Iowa. Supermarkets' heavy emphasis on ...

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