HASTINGS, Mich. -- G&R Felpausch Co. here has introduced a baby club in two of its stores and expects to roll it out chainwide next year. The centerpiece of the program, launched two weeks ago, is a personalized commemorative book that new parents receive, free of charge, after they bring the newborn home. Members also receive a $10 gift certificate for every $100 of baby-related purchases, according to Bill Felpausch, vice president of sales and marketing. The gift certificate may be ...

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