HASTINGS, Mich. -- G&R Felpausch Co. here has introduced a baby club in two of its stores and expects to roll it out chainwide next year. The centerpiece of the program, launched two weeks ago, is a personalized commemorative book that new parents receive, free of charge, after they bring the newborn home. Members also receive a $10 gift certificate for every $100 of baby-related purchases, according to Bill Felpausch, vice president of sales and marketing. The gift certificate may be ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.