In the minds of health-conscious consumers, a hot-cereal cup provides the best of both worlds: a grab-and-go breakfast of good-for-you oats or wheat, fruit and natural flavorings. s that market natural food. Dr. McDougall's Right Foods, based in San Francisco, markets two hot-cereal cups: Oatmeal and Wheat with Real Apples and Cinnamon and Oatmeal and Four Grains with Real Maple Sugar. The company has seen a 25% increase in sales in the cups each year for the past three years it has been ...

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