WAYNE, N.J. -- As part of its upcoming slate of back-to-school promotions, Grand Union Co. here is introducing a new category to its nonfood mix -- makeup for children. Next month the chain will install a freestanding endcap unit full of lipstick, paste-on nails and the like, all designed for girls ages 3 to 10, in 49 stores. The endcaps, 6 feet tall and 2.5 feet wide, will abut health and beauty care aisles in most cases and will stay up for one to two months, according to Barry Shapiro, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.