WAYNE, N.J. -- Grand Union Co. here has begun to roll out Ecce Panis branded, artisan breads after the products proved their worth in selected test stores. Over the last two months, the chain sales-tested the breads in four stores in New Jersey and one in Connecticut with satisfying results, officials said. "I was pleasantly surprised. When you're told a product's potential, you hope it will live up to it. In this case, it went beyond that. Sales are definitely above our expectations," ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.