Retailers using the California Table Grape Commission's new self-serve demo boxes experienced significant sales increases in 1993, according to sales data gathered during the first year of the program. The average increase in volume movement was 33% for stores using the boxes, according to Meredith Auerbach, vice president of advertising and merchandising for the commission. The demo boxes, designed to be used with in-store grape displays, are filled with loose grapes under a sign inviting ...
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