Outposting of greeting cards is converting grocery shoppers into card buyers at supermarkets. Greeting card outposts, or supplemental card shippers, have been used by supermarkets for the past several years to draw attention to greeting card departments and to increase impulse sales on one of the most highly profitable items in the store. Though most popular during seasonal promotions, they're now being used more often and in more visible locations, acting as billboards of sorts, said ...

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