CHICAGO -- Faced with a $250,000 price tag to launch an electronic marketing program in its six stores, Gregerson's Food Inc. successfully instituted a series of steps to boost operating efficiencies and help defray start-up costs. An enhanced front-end system Gregerson's had to purchase to introduce an electronic frequent-shopper program, for example, enabled the retailer to save about $25,000 annually in administrative functions, said Peter "Greg" J. Gregerson, president of the 10-store ...

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