CHANDLER, Ariz. -- Supermarket retailers are bullish on shrinking the DVD shrink rate, even if it means keeping the products behind the service counter. As the popularity of the DVD movie format soars to unprecedented levels, retailers are finding that customers don't always want to pay for their favorite hit movies. Many supermarkets take such a closely guarded approach that they do not display the sleek, portable products on the floor at all. "We get a real beating in [DVD] sell-through ...

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