Five segments -- leave-in hair conditioners, herbal supplements, men's hair coloring, women's replaceable razors and tooth whiteners -- all shared top-10 status on the list of the fastest growing segments in both food and drug channels. In the food channel, the top 10 segments generated $138.4 million. In the drug channel, the top 10 segments brought in $133.1 million in sales. Figures are for the periods ended June 30. SOURCE: Towne-Oller & Associates, a subsidiary of Information Resources Inc., New York.
ing dentifrices $12.8 42
Tooth whiteners $8.0 42
Hand & body creams $6.6 40
Top-10 Fastest Growing HBC Categories in the Drug Channel
1994 2nd-quarter dollar volume (millions) % increase