SCHENECTADY, N.Y. -- Price Chopper Supermarkets here has upgraded its ground-beef products with new graphics and punchy merchandising that focuses on the subtle flavor profiles in each variety. The retailer is so sure its customers will be pleased with the new signature line that it is extending its 200% money-back guarantee -- a one-year-old store policy that vouches for quality and freshness throughout the meat and produce departments -- to cover it. Merchandised under the tag line, ...

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