SAN DIEGO -- Retailers will soon have support from the produce industry for their efforts to teach consumers to keep their tomatoes out of the refrigerator -- the No. 1 cause of inferior quality and flavor. In its first meeting, which was held at the annual convention here of the United Fresh Fruit and Vegetable Association, the North American Tomato Task Force laid the groundwork for a national retail point-of-purchase campaign to educate shoppers on the taste and flavor benefits of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.