Retailers are getting plenty of exercise as they wade through the steady stream of new offerings in the beverage aisle, trying to develop the right product mix to line their shelves. That mix can be determined, they say, by: Using category management programs supplied by manufacturers. Monitoring their customers' taste and buying habits. Only a few years ago, ready-to-drink supermarket beverage offerings were mostly limited to several flavors of pop, canned and bottled juices, and maybe ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.