Retailers are getting plenty of exercise as they wade through the steady stream of new offerings in the beverage aisle, trying to develop the right product mix to line their shelves. That mix can be determined, they say, by: Using category management programs supplied by manufacturers. Monitoring their customers' taste and buying habits. Only a few years ago, ready-to-drink supermarket beverage offerings were mostly limited to several flavors of pop, canned and bottled juices, and maybe ...

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