SAN ANTONIO -- For decades, H-E-B Grocery Co. here has built up a strong customer following with different private-label products. However, this regional supermarket chain, now with some 225 stores, did little to consistently represent its brand quality through packaging. That's all changing. On Dec. 16, 1991, the company retained Landor Associates, San Francisco, to redesign its private-label line. Nearly 40 months later, the job is still not completed. Landor literally has taken on one of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.