AUSTIN, Texas -- The H-E-B Grocery Co. here has just launched a new private-label line of products for infants. To announce the new additions to the public, the retailer ran a full-page ad in a recent store circular picked up by SN at the unit at Brodie Lane and Wm. Cannon drive here. The heading, "Introducing H-E-B Baby Premium Baby Products," appeared at the top of the page, and items pictured included soy infant formula with iron, 100% apple juice, distilled water, and jars of baby food ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.