SAN ANTONIO - H.E. Butt Grocery Co. here recently promoted private-label milk and national brands of groceries in the retailer's first bottletopper coupon promotion. With the purchase of three different national-brand products featured on a colorful, bottletop "ringer" coupon, customers were offered as much as $3 off the purchase of a gallon of H-E-B private-label milk. While it's too early to calculate redemption results, a source close to the chain said activity generated by the promo ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.