SAN ANTONIO -- H.E. Butt Grocery Co. is attempting to capture shoppers who spend their disposable income by treating themselves to bath-body and aromatherapy products. Over the past nine months, the chain, based here, has converted approximately 50 of its stores to a new bath and body format in an effort to increase sales of these products. It's a multibillion-dollar industry, and H-E-B wants a piece of it, said one H-E-B source who asked to remain anonymous. The new format can be seen at ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.