AUSTIN, Texas -- H.E. Butt Grocery Co. is pushing slow movers like portabella mushrooms, eggplant and shrimp deveiners into the fast lane at a new store here, where the mission is to educate and sell, officials said. The 90,000-square-foot store, with a philosophy that stands apart from that of other H-E-B stores -- indeed, from most supermarkets -- opened June 27 in Round Rock, an Austin suburb. The company has hired a team of seven experts with culinary training who are charged with ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.