SAN ANTONIO -- H.E. Butt Grocery Co. here is testing an interactive kiosk for greeting cards that contain a full-length music compact disc at 14 of its units . H-E-B began piloting Phil's Harmonic CD Greetings, a 32-item greeting card line with full-length music CDs, late last year. "The product is positioned more as a unique gift item, and we don't see it competing directly with other greeting cards," said Eva Traxler, brand manager for the supplier, Metacom, Plymouth, Minn. Although ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.