BELLINGHAM, Wash. (FNS) -- Haggen Inc. here has redesigned its private-label line to convey a more contemporary image. The new design is carried across all categories and is distributed through the operator's Haggen and Top food and drug units. The new design incorporates the scripted Haggen logo, along with a tag line that reads "Since 1933." In addition, each item carries a product descriptor, such as "100% Natural," or 'Rich & Flavorful" to provide more information and to entice the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.