BELLINGHAM, Wash. -- Haggen, Inc. here is promoting its team-up with celebrity chef Graham Kerr in a big way with billboard advertising and TV ads, and has extended its exclusive line of Kerr-created deli salads. The 21-unit chain also is orchestrating in-store cookbook signings by Kerr that serve to underscore the relationship it has developed with him over the past year. Since it launched a four-item menu of salads made in-store from Kerr's recipes [see "Haggen Deli Is Stressing Health ...
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