BOSCO LAS VEGAS -- Jeno Paulucci used his induction into the Frozen Food Hall of Fame to challenge the industry to promote frozen food as the ultimate meal solution. Paulucci, chairman and chief executive officer of Sanford, Fla.-based Luigino's, recommended that the industry raise $20 million to create a strong advertising campaign. Luigino's makes Michelina's and Yu Sing frozen entrees. Paulucci pledged to commit $3.2 million, or 16% of $20 million, to the effort. He based the figure on ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.