NEW YORK -- Supermarkets can leverage the power of Hallmark and Crayola brands during the fourth quarter when two new family-viewing lines from Hallmark Entertainment are released. The new labels, Crayola Kids Adventures and Crayola Presents Animated Tales, a direct-to-video line, unite the two brands in a learning-enhanced program to promote reading. The labels will be backed by a fully integrated marketing campaign that will include network and cable television and print ads and a ...
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