KANSAS CITY, Mo. -- Hallmark Cards here will release new 99-cent cards to mass-market retailers beginning March 15. The company said it will back the release with a $50 million advertising and promotional campaign. hat reproduce a greater range of color with vivid intensity. According to Hallmark research, busy, value-oriented consumers typically feel that premium cards are suitable for Mother's Day and other occasions that recognize close relationships. But, that same consumer looks for ...

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