KANSAS CITY, Mo. -- Hallmark Cards here will release new 99-cent cards to mass-market retailers beginning March 15. The company said it will back the release with a $50 million advertising and promotional campaign. hat reproduce a greater range of color with vivid intensity. According to Hallmark research, busy, value-oriented consumers typically feel that premium cards are suitable for Mother's Day and other occasions that recognize close relationships. But, that same consumer looks for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.