KANSAS CITY, Mo. -- Hallmark Cards has begun a sweeping rehab of its brands and go-to-market structure. With the creation of two additional "retail focus teams" this month, the company begins what will be about 18 months of re-engineering, said Bob Firnhaber, a 36-year Hallmark veteran who has been named vice president of retail development. Among the main goals of the process is the elimination of "redundancies" now present between the company's Hallmark and Ambassador card businesses, ...
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