KANSAS CITY, Mo. -- Supermarkets are welcoming efforts by Hallmark here to change consumer perceptions that greeting cards are priced too high with its new $10 million ad campaign. Over the last several years greeting card prices have risen and met price resistance among shoppers. This has partially contributed to flat sales within the $7 billion a year greeting card industry. Launched last month, Hallmark's national campaign includes network TV, radio and in-store promotions that will run ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.